Privacy Policy

Scope of this website policy

This policy describes information handled through this website by The #1 Mortgage Specialist, LLC. It is not a substitute for a financial privacy notice under the Gramm-Leach-Bliley Act (GLBA). A separate financial privacy notice for actual borrowers may be required, as applicable.

Information collected

Inquiry forms collect your first and last name, email address, phone number, selected inquiry goal, and any message you choose to provide. We also receive your preferred language, the website language, the source page and requested loan program when applicable, your contact consent and its timestamp. Mortgage Match also offers an optional, unchecked text message consent; if you select it, we record that choice, its timestamp and the exact consent wording shown. Mortgage Match adds four answers: your mortgage goal, income type, area and timeline. The quiz goal is recorded separately from the inquiry form goal.

These inquiry forms do not request Social Security numbers or credit card details. Please do not include sensitive financial information in the message field. Additional information needed for a mortgage application should be provided through an appropriate application process, not these inquiry forms.

Technical information and language preference

Hosting and security systems may process technical logs such as IP addresses, request times, browser or device information and error information to operate and protect the website. Your English or Spanish selection is saved in your browser and remains until changed or cleared.

Website analytics and cookies

Google Analytics is optional and stays off unless you choose "Accept analytics" in our cookie banner. If you accept, Google Analytics uses cookies on our public website to help us understand how visitors use the site, such as which pages are viewed, approximate location, device and browser type, and how visitors arrive. Google processes this information on our behalf under its own terms and privacy policy. We do not send the contents of inquiry forms to Google Analytics, and advertising features are not enabled. If you reject analytics or make no choice, no Google Analytics script is loaded. You can change or withdraw your choice at any time through "Cookie settings" at the bottom of every page; withdrawing stops analytics and removes its cookies from this site. Your choice is saved in your browser's local storage. Essential storage, such as your language selection, is used without analytics consent. Analytics choices are separate from contact consent and optional text message consent on our forms, and the website and forms work the same whichever you choose.

How we use information

We use inquiry information only for our own mortgage business: to respond to your request, understand and evaluate your financing needs, and manage your mortgage relationship. Contact permission concerns your inquiry and does not by itself authorize automated marketing texts. Only if you select the separate, optional Mortgage Match text consent may we send automated mortgage inquiry follow-up and marketing text messages from The #1 Mortgage Specialist, LLC to the number you provided. That consent is not required to submit a form or make any purchase; message frequency varies and message and data rates may apply. Reply STOP to opt out or HELP for help. Text consent is not shared with other businesses for their marketing.

Service providers and necessary sharing

Lovable provides website hosting, and GoHighLevel/LeadConnector processes submissions and supports contact and mortgage inquiry management. These service providers process information to support our business operations. Mortgage processing may also require sharing relevant information with lenders and authorized service providers as needed to handle your financing request, and disclosures may be necessary to meet legal obligations.

We do not sell leads or share leads with other businesses for their marketing. This does not mean that information is never shared: the operational, mortgage-processing and legally required sharing described above may still occur.

Retention and security

Information is retained as needed to handle your inquiry and mortgage relationship and to meet applicable recordkeeping requirements. Retention may vary by record and legal obligation. No online transmission or storage method is completely secure.

Requests and contact preferences

You may request access to, correction of or deletion of your information, or a change to your contact preferences, using the email or phone below. We may need to verify your identity and review the request. Requests are subject to applicable law and required records; deletion is not guaranteed when information must be retained. Please tell us which contact method or preference you want changed.

External websites and updates

External websites have their own privacy practices. Review their policies before providing information. We may update this website policy as practices change; the date above identifies this policy's latest update.